SiteVisitor Match

What it is

While InMarket Targeting represents prospects who are actively pursuing a purchase of what your clients sell, SiteVisitor Match represent prospects who are actively pursuing that purchase and have already identified your client as one of their options. They are prospects who are in your client’s marketing funnel and are their quickest path to profits. And thanks to Identity Resolution, you know exactly who they are.

What it does

When we’re able to “match back” your clients’ website visitors with the information in our consumer database, we can turn an anonymous prospect into a “flesh and blood” lead — a “Demographic of One.”

This is information that you own and control on your client’s behalf…forever.

This gives you the ability to extend your client’s marketing…to automatically send a postcard to a prospect who’s been to their website, for example. Or reach out via a phone call.

SiteVisitor Match is another tool that you can use to help boost your client’s profits.

How we do it

When you place our SMART Pixel on your client’s website, we’re able to capture their traffic and match back the identity of their visitors. We’re also able to capture their visitors’ behaviors pre- and post-click, and use that data as a training sample for your client’s custom targeting algorithm.

This helps us further refine the targeting for your client so that it becomes even more accurate.